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Why selecting the right agent will put thousands of dollars in your pocket

Updated: Sep 8, 2023

Selecting the right real estate agent is the number one factor in determining the success for the sale of your property. Just like not all properties are the same, not all agents are the same. You want to ensure that the agent looking after the sale of your property excels in skills that will guarantee you achieve the best sale price possible. The right agent won't cost you money in commission, they will put thousands of dollars back into your pocket.

Read on to find out the necessary skills your real estate agent MUST have!


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Take the stress and guess work out of it and let us find the perfect agent for you, FREE of charge! Simply begin by entering your postcode below and will will analize thousands of sales to determine who is the best agent for your specific property. We will also negotiate with the agent for you to ensure you are getting the best commission rate possible.



To ensure the successful sale of your property, your agent must have:


A grade negotiation skills

One of the top factors we look at when recommending agents is their negotiation skills.

This is what will either cost you thousands or earn you thousands. Countless times we have seen agents that we recommend boost the sale price of a property by over $100,000 just by saying the right words to engage the buyers and create competition over your property.

A lazy agent with poor negotiating skills will push you to accept an offer on your property either below market value. However an agent with great negotiating skills will highlight the great features of your property and create desire amongst the buyers to push them to make higher offers.

This is where the right agent will earn their commission and earn 10's of thousands of dollars extra to put into your pocket.


Wide network of buyers

Analysing agent's buyer network is crucial when selecting the right agent for your property.

There is no point hiring an agent to sell your 5 bedroom house when 90% of the properties they sell are apartments, as their database of buyers for your house will be very minimal.

Now imagine you select an agent that specialises in your property type in your suburb and they just sold a 4 bedroom house on your street for $2,500,000 and they had 7 other interested buyers that missed out, and you also have a 4 bedroom house in similar condition. The $2,500,000 sale has set a benchmark and now the agent will bring the 7 leftover buyers to your property to compete for it as well as all the other buyers he has sourced from the internet (e.g. realestate.com.au and domain.com.au)



Extensive marketing strategies

When your property is up for sale, it's important that as many eyes as possible see it.

This means many different forms of advertising that not all agents do.

E.g.

- Property photos

- Signboard

- Database

- Facebook & instagram property video

- Whatsapp and WeChat for overseas buyers

All these different platforms to advertise on allows many more buyers to see and gain interest in your property, allowing there to be competition which will ultimately drive the price up.

Just a single extra buyer can drive the price up by well over $50,000, so it is crucial to select and agent that utilises as many advertising strategies as possible.

This is why we thoroughly analize each agents marketing strategies before recommending them to sellers.



Compare agents

Comparing and finding the best agent for your property can be an extremely stressful and time consuming task. Here at 'Find Your Agent', we provide a FREE service to all home owners across Australia where we use our proven 5 step agent comparison process to find and identify the best agent specific to your property.


Simply click the 'Compare Agents' button below to begin!


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